Press
Media Buyers Are Cautiously Optimistic About the Latest Run of Media Company Mergers
Within days of one another, three pairs of media companies announced that they would be joining forces. The pairings include Vox Media and New York Media, Vice Media and Refinery29 and Group Nine and PopSugar…
Livestreaming gets its Nielsen ratings
OK, so all the sports are canceled. Where are you going to put your ads? Here's an idea: Fortnite livestreams..
New York Times Magazine's Pages Come to Digital Life Through Google Partnership
The New York Times Magazine will come to life this weekend in a whole new way…
Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword
Anyone who thinks that authenticity has become an overused marketing buzzword might rethink their position after Pepsi decided to pull their ad featuring police, protesters and Kendall Jenner. The ad drew criticism almost immediately for being disingenuous and trivializing the Black Lives Matter movement..
Facebook's Sandberg wants to lead new women's movement
MENLO PARK, Calif. — Sheryl Sandberg helped build Facebook into a multibillion-dollar company. Now, she wants to build a new women's movement…
Branding Changing The Face Of Online Advertising
Online is the fastest growing part of the ad market, and now three major players are changing the face of online advertising by turning ads into branded entertainment…
