Clients
We leverage deep marketplace experience including 25 years in leadership positions at media and technology companies including Google, YouTube, Viacom, MTV Networks, Comcast, NBCUniversal, and Time Warner.
Case Studies
Blockgraph
Overview: An industry-operated data and insights platform that helps media companies and advertisers securely and transparently collaborate to apply data across TV and premium video inventory.
Scope: Helped incubate at Comcast and then launch company as spin off from Comcast with co-owners Comcast, Charter, and Viacom. Maintained ongoing strategic communications and PR relationship and consultancy.
Results:
Launched exclusively with WSJ with extensive industry/trade follow up
Ongoing cadence of coverage in industry trades including AdExchanger; NextTV, Broadcasting & Cable, MediaPost
Tv industry/identity thought leadership published and promoted across industry
Significant inbound business development from partners/prospects across TV ecosystem
pixability
Overview: Pixability is a technology company that helps marketers discover and connect with audiences and optimize performance on YouTube and other CTV platforms.
Scope: Helped to further promote Pixabilitiy’s leadership in YouTube advertising solutions along with enhancing performance and brand suitability.
Results:
News coverage on Digiday about brand suitability
Coverage in AdExchanger
Iris.TV
Overview: First contextual data intelligence platform for video-- creating a new category for advertising targeting in a post-cookie world.
Scope: Narrative development for fundraising round. Strategic communications and PR, including placements in influential trades and business outlets. Thought leadership focused on CTV marketplace and next era of advertising targeting.
Results:
Defined category for video-level contextual data
Generated increased awareness through coverage of news and announcements in key trades including AdWeek, AdExchanger, and MediaPost
Significant increase in inbound business development activity
Thought leadership publication in Forbes, industry trades, etc.
Successfully closed Series B
Ad-ID
Overview: Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States.
Scope: Partnership focuses on driving awareness and increasing adoption across the industry. Given marketplace innovation and viewing migration we market Ad-ID as a timely addition to a fragmented marketplace.
Results:
Disruptel
Overview: AI technology that processes video content in real time and allows on screen interaction and purchases without a second device
Scope: Secured coverage around new round of funding, highlighting product offering, investors, and company/founder story.
Results:
Generated substantial awareness in both business and consumer audiences through extensive coverage in business and industry trades including TechCrunch, Broadcasting & Cable, and TVTech
Significant increase in inbound business development activity and partnership opportunities
Exponential increase in consumer downloads of product beta
Eye Square
Overview: First live “real time” ad testing platform for performance/retail marketers on eComm platforms including Amazon
Scope: Established presence in U.S. market. Developed relevant narrative and secured coverage in key marketing and agency trades to generate awareness for innovative and timely ad testing solution. Published thought leadership focusing on importance of advertising on Amazon/eComm platforms and value of effective creative.
Results:
U.S. market dramatically out-performed home market since engagement
Highlighted in GRIT Report as used by 8 of the Top 10 market research companies in U.S. markets
Positioned as thought leader in market research and polling a in AdExchanger
Showcased as leader in Amazon eComm ad strategies AW360
White Paper developed and published by Quirks, the leading market research publication