Rethinking the Small Screen: How New Sources of Viewing Data Are Transforming TV

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The way we watch TV may have dramatcally changed during the past decade, but the methods of measuring who is watchingand what they’re viewing are largely mired in the past. Panel-based measurement, slow reportng cycles and demographic-basedmedia buying currencies have persisted - with modest evoluton - over the years. But, at long last, this is changing
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