YouTube: The White Elephant that Learnt to Fly

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At YouTube, one of the people responsible for bringing in the brand money was Alexandra Levy, who has since founded her own business, Silicon Alley Media, a consultancy based in New York. Prior to joining YouTube, Levy had worked with MTV and NBC, so she was familiar with working with big brands and high quality, premium content.  “At that time the dilemma was how to drive brand dollars to Google,” says Levy. “The search advertising side of the business was working but we didn’t have any brand dollars.”

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BY VINCENT FLOOD ON NOVEMBER 13, 2013 - VIDEO AD NEWS