To read the entire article please click the article header above. Below is an excerpt:
Google says this is its biggest-ever deal using the Google Ad Network to distribute and monetize content. I spoke to Alexandra Levy, the director of Google's relatively new Branded Entertainment division. The idea is that Google has all this inventory and access and branded entertainment may prove a more compelling way to communicate an advertiser's message.
Article written by:
Published 8:57 AM ET Tue, 9 Sept 2008 Updated 1:24 PM ET Thu, 5 Aug 2010
CNBC Media Money