Branding Changing The Face Of Online Advertising

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Google says this is its biggest-ever deal using the Google Ad Network to distribute and monetize content. I spoke to Alexandra Levy, the director of Google's relatively new Branded Entertainment division. The idea is that Google has all this inventory and access and branded entertainment may prove a more compelling way to communicate an advertiser's message.

Article written by:

Julia Boorstin@JBoorstin

Published 8:57 AM ET Tue, 9 Sept 2008  Updated 1:24 PM ET Thu, 5 Aug 2010

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