Rethinking the Small Screen: How New Sources of Viewing Data Are Transforming TV

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The way we watch TV may have dramatcally changed during the past decade, but the methods of measuring who is watchingand what they’re viewing are largely mired in the past. Panel-based measurement, slow reportng cycles and demographic-basedmedia buying currencies have persisted - with modest evoluton - over the years. But, at long last, this is changing
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Pepsi Just Showed Us Why Authenticity Isn't Just A Buzzword

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"Marketers need to think longer--and harder--about what conversations they want to join. Taking a shortcut into the conversation du jour is an ill conceived ticket to nowhere, and worse yet, as in this case, into a nefarious dark alley of crisis proportions,” said Alexandra Levy, Founder and CEO of Silicon Alley Media, a strategic communication and crisis PR company.  “Pepsi, of all brands, should know better. After all the time and resources they've invested previously in social programs, they're going to have to double back, re-trench, re-evaluate and above all else, ensure authenticity across all of their efforts. And there's no shortcut to that."

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Cari Sommer ,  WOMEN@FORBES

Published APR 6, 2017 @ 11:10 AM

YouTube: The White Elephant that Learnt to Fly

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At YouTube, one of the people responsible for bringing in the brand money was Alexandra Levy, who has since founded her own business, Silicon Alley Media, a consultancy based in New York. Prior to joining YouTube, Levy had worked with MTV and NBC, so she was familiar with working with big brands and high quality, premium content.  “At that time the dilemma was how to drive brand dollars to Google,” says Levy. “The search advertising side of the business was working but we didn’t have any brand dollars.”

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Facebook's Sandberg wants to lead new women's movement

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"She's a great corporate leader but the definition of having it all is different for everyone," says Alexandra Levy, a former Google executive hired by Sandberg before Sandberg left for Facebook. "There are only 24 hours in a day. How do you want to divide them up?"
"Life is about choices," says Levy, who is managing partner of Silicon Alley Media, a digital marketing and communications agency. "You can't do it all, but you can try to find the right balance."

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Jon Swartz, USA TODAY, @jswartzPublished 6:30 p.m. ET March 10, 2013 | Updated 10:59 p.m. ET March 11, 2013

Branding Changing The Face Of Online Advertising

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Google says this is its biggest-ever deal using the Google Ad Network to distribute and monetize content. I spoke to Alexandra Levy, the director of Google's relatively new Branded Entertainment division. The idea is that Google has all this inventory and access and branded entertainment may prove a more compelling way to communicate an advertiser's message.

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Julia Boorstin@JBoorstin

Published 8:57 AM ET Tue, 9 Sept 2008  Updated 1:24 PM ET Thu, 5 Aug 2010

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