An experienced marketing technology executive and industry research analyst, Michael has been at the nexus of technology, marketing, and media for over a decade. Michael specializes in helping companies develop go-to-market and product strategies that highlight differentiation and generate revenue.
Previously, Michael served as VP, Product Strategy at AudienceScience, where he was responsible for a diverse array of strategic initiatives, including developing the company’s programmatic TV products and driving entry into mainland China. He also led AudienceScience’s global business development team responsible for managing all ad inventory, audience data, and third-party technology relationships globally.
Michael began his career at JupiterResearch and later at Forrester Research, where he created Forrester’s sell-side advertising technology practice and consulted for an array of industry-leading marketing organizations, media companies, and technology providers.
Michael holds an A.B, cum laude, in Government from Dartmouth College and lives in London.