Mark is a veteran marketing and development executive who brings 10+ years experience on both the advertiser and publisher sides of the digital media space. Mark most recently led the growth of GOOD’s digital platform and GOOD/Corps agency business, which helps socially-minded brands such as Google, Starbucks, Gap, and Gates Foundation craft innovative, content-based consumer engagements.
Prior to GOOD, Mark was a founding member of MTV Networks’ Generator unit, developing cross-platform partner solutions that leveraged the breadth of MTVN assets--including MTV’s cable networks, digital properties, gaming platforms, and mobile screens--for marketers such as Sony, Visa, Citibank, and Virgin America. Mark was also a founding member of McCann Erickson’s TAG Ideation young adult marketing practice, creating novel, integrated campaigns for clients such as ABSOLUT, (RED), and Levi’s.
Mark holds an MBA in entrepreneurship from the Acton School of Business and a bachelor’s degree in Business Administration from Washington & Lee University.