Founder and CEO
Alex Levy serves as a Senior Advisor to media, entertainment and ad technology companies focusing on innovation in the digital marketplace. She provides business development expertise including guidance on competitive positioning, sales and marketing strategy, and marketplace communications and helps drive revenue. She has worked in this capacity with many top media companies, Fortune 50 brands and emerging technology companies.
Levy previously served as Director of Branded Entertainment at Google. In that role, she built and managed the branded entertainment division, responsible for creating original digital content for advertisers and content partners to distribute across YouTube and the Google content network. Levy was also Director of Online Sales and Operations at Google, leading a team that syndicated display advertising globally.
Prior to joining Google, Levy led business development at MTV Networks, where she oversaw advertiser acquisition for MTV’s TV, online and mobile platforms. Before that, she was responsible for NBC Universal’s sales and marketing partnerships for its local Olympic and sports properties. Levy also held various sales and business development positions at Time Warner Inc. She began her career as a management consultant after receiving her MBA and B.A. from Stanford University.
Alex is a competitive triathlete, winning the NY Wheel and Heel Olympic Triathlon and has completed eight marathons, placing first in the Dutchess County marathon. She resides on the Upper West Side with her husband and two children, Lyyli and Wynn.
Senior Digital Media Advisor
Mark is a veteran marketing and development executive who brings 10+ years experience on both the advertiser and publisher sides of the digital media space. Mark most recently led the growth of GOOD’s digital platform and GOOD/Corps agency business, which helps socially-minded brands such as Google, Starbucks, Gap, and Gates Foundation craft innovative, content-based consumer engagements.
Prior to GOOD, Mark was a founding member of MTV Networks’ Generator unit, developing cross-platform partner solutions that leveraged the breadth of MTVN assets--including MTV’s cable networks, digital properties, gaming platforms, and mobile screens--for marketers such as Sony, Visa, Citibank, and Virgin America. Mark was also a founding member of McCann Erickson’s TAG Ideation young adult marketing practice, creating novel, integrated campaigns for clients such as ABSOLUT, (RED), and Levi’s.
Mark holds an MBA in entrepreneurship from the Acton School of Business and a bachelor’s degree in Business Administration from Washington & Lee University.